Suave by far is one of the cheapest skin and hair care brands at Wal-Mart and Target. Many of its products are priced as $1 or $2. This is something frowned upon by some of us consumers. After all, low price equals to low quality.
Moreover, everyone living in United States is aware of the fact that the brand is cheap. So its bottles and containers in our bathroom can make our guests think that we are too frugal to spend money on a good shampoo or body wash. Above everything else, buying something so cheap hurts our ego, doesn’t it? But are all these fears and viewpoints legitimate? Unfortunately and surprisingly, the inside story of Suave is going to dismiss them as irrelevant.
What is that inside story?
Okay, you might have yet not understood why Suave products are sold at such cheaper price. The answer to it is very simple. First of all, Suave does not spend money to invent products.It is just copying what is already out there. That allows the brand to save on research and development. Secondly, it wants to stay in business and as we all know nothing but a low price strategy works best to make this happen.